Tilly's Brand Party / Collection Launch
Tilly's is a leading specialty retailer in the action sports industry selling clothing, shoes, and accessories. They opened their first store in Southern California in 1982 and have grown to 225 stores in 33 states. Tilly's offers one of the largest assortments of brands and merchandise from the top players in the surf, skate, motocross and lifestyle apparel industries available both in stores and online
Since 2013 Tilly's has brought representatives from all their stores, nationwide, to gather together for an exciting employee appreciation party full of vendor booths, interactive games, food trucks, drinks and concerts. The event also serves to introduce the whole crew to the new styles coming into the Tilly's landscape over the coming year.
Each year, we develop a new theme with Tilly's that is based around the new collection, articulated by a totally immersive event that blends lighting, staging, audio, video, print design and fabrication, with live music and food. Code Four partners with Tilly's from concept to realization, evolving this event into a full-blown spectacle that it is.